KENTPROMENADEN, 2024
During my internship I had the pleasure to be a part of Kentpromenaden – an audiovisual experience about Sweden’s biggest rock band Kent, portrayed in the place where it all began.
My role included developing the campaign’s visual identity, covering everything from 3D modeling + animation to graphic design and the imagery style in the app, as well as art direction for the AR segment. Roughly a year after Kentpromenaden launched, the band reunited for a final tour – prompted in part by the attention and engagement the project had garnered.
Narrated by Martin Sköld & Joakim Berg, written by Martin Sköld & Åse Haukebö Roos, produced by DVA – Creative Technology Studio.